Future proof your strategy

Developing a strategy that guides a business through uncertain times is often the greatest challenge faced by business owners. The COVID-19 pandemic, which led to massive business closures, serves as a prime example of such uncertainty. As a leader, it’s crucial to respond effectively to these uncontrollable events, as their impacts can be immense.


During times of uncertainty, business owners may find themselves relying on their instincts, which can be difficult to justify to employees, customers, and creditors. Moreover, they often encounter conflicting advice about where to focus their efforts and what actions to take. It’s important to remember that such advice may be tailored to promote the interests of others rather than being the best course of action for the business.

In most cases, the actions taken within a business are guided by its core values and a strategy that defines the company’s direction. However, even in companies with strong values and clear strategies, determining the right course of action during uncertain times can be challenging.

One solution is to implement a concise process that enhances the current strategy and provides context for the challenges and opportunities arising from uncontrollable factors. This process should involve thorough research, defined budgets, and creative measurement of the situation. As a result, business owners can develop plans capable of withstanding even the most turbulent times. This approach essentially transforms the strategy into a real-time, actionable tool.

Collaboration is another crucial aspect of adapting to uncertainty. By working together with employees, shareholders, and other key stakeholders, business owners can develop a shared understanding of the potential future scenarios their company may face and devise appropriate responses. Involving all relevant parties ensures everyone is on the same page and working towards a shared vision of success.

In summary, navigating uncertain times requires a well-defined strategy, a robust process that accounts for external factors, and strong collaboration among stakeholders. By embracing these principles, businesses can create a more resilient and agile framework, better equipping them to face the challenges of an ever-changing landscape.

To find out how we can help you with strategy scenarios in your business click the button below, fill in the form and we will get back to you promptly.